As an advertising executive, video has always fascinated me. For decades it’s been a shrewd marketing format that I’ve seen change drastically during my work in the field and now as author of The Apology.

I’ve connected with video content as a consumer and have seen how it can impact a brand through my work on countless projects. When it came time to publish The Apology, I knew video would play a role both as a way to promote my book and to provide a visual counterpart for my readers. I’ve seen book trailers from self-published authors to bestsellers and all are inspiring, especially from my role model, James Patterson.

Find out how the rise of the book trailer is changing the publishing industry, in my latest blog post on Medium and stay tuned for more!